Women will be taking control of the family purse strings for a Merry Thriftmas, while men are more likely to carry on with the traditional increase in seasonal spending.
According to new research from Waitrose over 70% of women will be watching their budgets more closely this year
compared with just 50% of men. The remaining 50% admitted they fully intend to eat, drink and be as merry as usual.
The research also found that 47% of women will be monitoring the amount of food they buy and throw away,
compared to just over a quarter of men (27%).
In addition, a quarter of women will be limiting the amount of alcohol they buy over the festive season, compared only 19% of men.
And 47% of women will be spending less on gifts, compared to 33% of men.
Meanwhile, Waitrose commercial director Richard Hodgson said: “We’re seeing a trend towards women choosing more affordable options like cava or gravy granules, whilst men are going for the more extravagant choices such as champagne and ready-prepared gravy.”
A comparison of men’s and women’s festive shopping baskets showed a price difference of around £70.