Williams-Sonoma chooses London for its European debut

Home furnishings retailer West Elm, a member of the Williams-Sonoma portfolio of brands, has signed two leases for stores in the UK and Australia.

Williams-Sonoma chooses London for its European debut

The first is for approximately 12,000sq ft of retail space at 209 Tottenham Court Road in London, representing the first Williams-Sonoma store in Europe.

The second store will be located at 464 Chapel Street in Melbourne. It measures some 8,000sq ft, and follows the recent openings of four Williams-Sonoma stores – West Elm, Williams-Sonoma, Pottery Barn and Pottery Barn Kids – in Sydney on May 2. Both West Elm stores are scheduled to open in late 2013.

“We’re excited to announce our first West Elm store in Europe, and to continue our global expansion in Australia,” said Laura Alber, president and chief executive officer of Williams-Sonoma.

“The cities of London and Melbourne have such vibrant communities centered around design and innovation. I couldn’t think of two better locations for our next West Elm stores.”

Jim Brett, president of West Elm, added: “We’re confident the broad assortment, globally-inspired aesthetic and engaging in-store experience of West Elm will appeal to customers in both cities.”

San Francisco-based Williams-Sonoma describes itself as a specialty retailer of homeware high-quality products for the home. These products represent eight merchandise categories: Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalised gifts and gifts for the home).

The business operates a total of 587 stores in the US, Canada and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 24 stores in the Middle East.

West Elm is headquartered in Brooklyn, New York. The brand introduced its first catalogues in 2002 and opened the doors of its first retail location in 2003. Its collection of modern furniture and room décor, including, modern dinnerware, wall shelves, and modern bedding is available in 44 retail stores and around-the-clock at www.westelm.com.

Williams-Sonoma reported its best first-quarter results ever last week. Net revenues grew 8.6% to $888 million compared with $818 million in Q1 2012.

Laura Alber commented: “Our first quarter 2013 financial results represent our best first quarter in the company’s history. We delivered these results while simultaneously investing in our future growth strategies.”

“In the first quarter, we reached an important new milestone with the launch of our first company-owned stores and e-commerce sites in Australia. We also announced today our further global expansion into the UK later this year, and we are excited about the opportunities we see to grow our brands globally.”

Check Also

Lakeland team to speak at BHETA webinar

BHETA is to hold another of its retailer networking webinars, this time with Lakeland. The …