A revised offer has been instrumental in helping general merchandise retailer Wilkinson deliver an 88% jump in annual profits.

Wilkinson enjoys 88% profit turnaround

A revised offer has been instrumental in helping general merchandise retailer Wilkinson deliver an 88% jump in annual profits.

Pre-tax profit for the year to February 2 leapt to £48.4m compared to a halving of profits to £25.7m in the previous year. Sales rose 9.7% to £1.3b. The retailer, which is still owned by the Wilkinson family, said it had paid particular attention to the customer and providing an offer that was unique.

The year has also seen changes within Wilkinson’s management team. The new chief executive, Stuart Mitchell, was formerly managing director of Sainsbury’s supermarkets.

Wilkinson opened 12 new stores over the last year and now has a total of 281.

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