Statistically, today more than half of the people in business do not know why they are doing what they do. Most businesses drift along like a rudderless ship.

Why am I in business?

Statistically, today more than half of the people in business do not know why they are doing what they do. Most businesses drift along like a rudderless ship.

Why am I in business?

That may seem odd to you because you know why you work 40 50, 60 hours a week – right?

You have to have a focus, a goal, a target…and, guess what, it cannot be just money for money’s sake – it’s what the money can do for you.

Answer this simple question and you are on your way to greater productivity and more profit: “When I make (insert amount) I will (write down what you will do).”

The written word is very powerful. This gives purpose and direction to your efforts.

Do not drift aimlessly across the ocean: take control, be the skipper and go towards your goal.

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