Described as ‘an easy and effective way to access information on Whitford’s products, services, quality programmes and resources,’ the site features a brand new look, clear navigation and improved content structure.
Whitford European marketing & communications manager Rachel Findley said: “Having undergone an extensive programme including discovery, design, development and launch phases, we are pleased to introduce the new Whitford website.
“We believe that a website acts as the digital face of the company: one of the most important tools that a company can possess. All aspects were considered with our audiences in mind. From stakeholders, suppliers and customers to partners and employees, the redesigned structure and ease of navigation offer an informative journey and insight into the complexity of the coatings industry.”
Now live, Whitford’s new website can be found at www.whitfordww.com
Whitford claims to make the largest, most complete line of fluoropolymer and decorative exterior coatings in the world for cookware, bakeware and small electrical products.