Housewares Business-to-business magazine for housewares retailers and their suppliers
In line with an ongoing programme of investment and new product development, housewares manufacturer Whitefurze will launch a new range of self-watering planters at Glee 2016.
Designed and manufactured in the UK, the new Boston range features a self-watering system which guarantees a balanced water supply for optimum plant growth. A specially-designed insert tray in the base of each planter creates a water reservoir which keeps the soil moist; reducing watering intervals and keeping plants fresh and healthy even when regular watering is not possible.
Matching overflow saucers available separately mean the range is suitable for growing flowering plants, herbs, fruit and vegetables both indoors and outdoors.
“The versatile nature of these products will make them popular with consumers” says Managing Director Philip Lanni. “The Boston range is ideal for establishing a growing area whether you have a garden, patio, conservatory or balcony”.
The new collection delivers on design, function and value and will be exhibited in five sizes and four contemporary colours at Glee Birmingham.
“Glee is an excellent launch pad for our new products. We have historically embarked on major launches at the show and this has been a contributor to the success and growth we have experienced. We are committed to both product quality and choice and will once again be using this vital industry event to showcase our expanding portfolio and breadth of product” says P Lanni.
The new range addition will offer retailers an even wider choice across the company’s comprehensive range of planters, propagation lines, garden accessories and watering products.
Whitefurze will also bolster its core gardening category with the addition of several new traditional planters. Further information will be released during the lead up to the show.
Visit Whitefurze at Glee Birmingham from 12-14th September, Stand 18K20.
Find out more by visiting www.whitefurze.net
