Plastic housewares manufacturer What More UK has doubled its exhibition space at the Autumn Fair.
The show, held at the NEC in Birmingham from September 4 to September 7, is a key date in What More UK’s events calendar.
The fact that this year What More UK will have not one trade stand but two is a reflection of its growing product range.
What More UK director Tony Grimshaw said: “In the last 12 months What More has moved into bakeware. We acquired the PushPan brand, with its loose-bottomed baking tins with a patented silicone seal, and have already begun to expand the range. Our presence in the UK bakeware market is gaining strength and I’m proud that we’ve got so much to showcase at this year’s Autumn Fair.”
The Lancashire-based business will have one stand dedicated to its bakeware and kitchenware – both the PushPan products and its Wham Cook range of cooking trays and utensils.
A second stand will highlight What More UK’s Wham branded plastic products, from storage boxes, buckets and bins to organisers, food storage solutions, drink bottles, kitchen utensils, laundry baskets, garden pots and planters.
Tony added: “It’s an important part of our sales and marketing strategy to have a significant presence at key trade events like the Autumn Fair.
“The event gives us a wonderful opportunity to meet high volumes of buyers from a variety of national chains and independent stores face-to-face. The team and I are looking forward to showing them all that we have added to the What More product range since the last show.”
What More UK makes its plastic housewares at its 500,000sq ft purpose-built manufacturing and distribution facility in Altham. The business exports to 67 countries worldwide, including Brazil, Afghanistan and China, and holds the coveted Queen’s Award for Enterprise in recognition of its outstanding achievements in international trade.
What More UK’s trade stand at the 2015 Autumn Fair