The aim of this marketing initiative, which is co-ordinated by BHETA (British Home Enhancement Trade Association), is to ‘inspire, educate, and galvanise the UK to make their homes better’.
Using the tagline ‘Love the home you live in,’ the campaign aims to engage with consumers and stimulate retail sales.
BHETA home improvement director Paul Grinsell said: “National Home Improvement Week’s primary purpose is to renew consumers’ interest in improving their homes and gardens. This objective also recognises the home and garden industry generational skills gap and therefore aims to target the younger generation of Millennials with social media-fuelled enthusiasm for a new style of DIY, upcycling, and craft. Equally important is to drive sales of all relevant home and garden tools, products and related consumables.”
The Week’s official partners include bira (British Independent Retailers Association), Black & Decker, Cuprinol, Dulux, Duracell, ERA, Fiskars, Flymo, Gardena, Hammerite, Harris, Henkel, Homelux, Husqvarna, Loctite, McCulloch, Nilfisk, PlasPlugs, Polycell, Shurtape, Trend, Vitrex – and now What more UK. Supporters include Barrentine Group, Croydex, Doulton and G Plants.
What More UK director Tony Grimshaw OBE said: “We decided to become a partner in this initiative because it celebrates everything the company is. The easiest way to improve your home for National Home Improvement Week is with innovative storage solutions. We aim to help the UK to get tidy and organised with Wham products: in the kitchen, bathroom, utility room, garage, and garden. With a huge selection, there is something to fill every space and meet every requirement.”
Established in 1999, What More UK bills itself as the UK’s largest manufacturer and brand leader of plastic housewares, gardening and storage products, under the Wham brand.
For more information about National Home Improvement Week visit www.homeimprovementweek.co.uk