What More UK makes enamelware fit for a Queen

What More UK is commemorating the 90th birthday of HRH Queen Elizabeth II with a limited edition set of its Wham Cook enamelware.

The housewares supplier has produced four-piece sets marked with the Queen’s 90th birthday official crest featuring the Union Flag and the Queen’s silhouette.

Comprising two oven trays and two roasting dishes, the ‘stylish enamel sets are sure to become collectors’ items,’ What More UK says. They were made in the company’s production facility in Lancashire.

What More UK director Tony Grimshaw said: “Our factory usually produces enamelware in much, much larger quantities. However, we were happy to run a much smaller production to make a very limited edition piece to commemorate Her Majesty’s 90th birthday celebrations.”

What More UK is gifting a set of the commemorative enamel cookware to the Queen’s representative in Lancashire: Lord Lieutenant of Lancashire Lord Shuttleworth KCVO.

Another set is on its way to New Zealand. What More’s New Zealand distributor won a prize draw of all What More’s export customers for a set of the limited edition enamelware.”

What More UK is donating two sets to charities. Derian House Children’s Hospice in Chorley is the recipient of one of the sets. It plans to use the enamelware as a prize in a future auction to raise funds for their work, offering palliative and respite care for children with life-shortening conditions.

The second charity is The Rainy Day Trust, a nationwide organisation that offers support when they need it most to people who have worked in the UK’s home improvement and enhancement industry.

Tony Grimshaw added: “We’re delighted that an idea to mark the Queen’s 90th birthday is going to benefit two very worthy charities that now have a very unique collectors’ item to use to raise funds for their valuable work.

 “And it’s wonderful to think that another set of enamelware is on its way to the other side of the world, to our New Zealand distributor.”

Enamelware is among What More UK’s British made portfolio. The products, in its Wham Cook range, are made from vitreous enamel and the range is suitable not just for oven cooking, but also for stovetops, barbecues and even cooking directly over a campfire.

Lancashire-based What More UK has a portfolio of more than 650 products covering plastic housewares, gardening and DIY products sold under the Wham brand, plus an extensive range of bakeware. What More have recently enhanced its bakeware offer, having purchased the Hong Kong-based PushPan bakeware business in late 2015.


What More UK’s Queen’s 90th birthday enamelware roaster

Check Also

Strix focuses on sustainability

Strix is supporting the TerraCarta of The former Prince of Wales’ Sustainable Markets Initiative. The …