What More UK joins Housewares Innovation Awards 2016

Housewares supplier What More UK is the latest company to sign up as a sponsor of the Housewares Innovation Awards 2016.

The Awards are organised by www.HousewaresLive.net and Housewares Magazine each year to recognise and celebrate the best of the best across the UK housewares industry, with accolades for products, companies and individuals.

The winners of the 18 Awards will be revealed at a glittering ceremony on the evening of Monday, February 8 ((during the Spring Fair) at a spectacular new venue: The Vox Conference Centre, located within Resorts World Birmingham at the NEC.

What More UK, which is sponsoring the Tabletop Innovation Award, joins 22 other industry big names who have agreed to support this prestigious event. They are: Meyer Group, Aspin, BHETA, Bira, Creative Media Solutions, Creative Tops, EFG Housewares, Grunwerg, Horwood, ICTC, IHA, JWP, Kitchen Craft, La Cafetiere, Lakeland, Magimix, Polder Housewares, PR Direct, Rainy Day Trust, Spring Fair, T&G Woodware and Villeroy & Boch.

What More UK describes itself as UK brand and market leader in plastic housewares, storage and garden products. In 2015 it also began manufacturing bakeware from its 500,000sq ft facility in Lancashire and in the same year, it purchased PushPan. The company exports to 64 countries and holds the Queen’s Award for Enterprise in International Trade.

Tony Grimshaw, director of What More UK, said: “There is mixed opinion on awards; are there too many? Are they devalued because of the number of them?  Do they fade into obscurity? After many years in the game (too many, some would say), I have analysed these comments, and do you know what? The people that make the negative remarks on awards are usually the ones that never win them. So congratulations to the company that wins the award that we are sponsoring. Enjoy and wallow in it!”

Visit dedicated website at www.housewaresinnovationawards.com for more details and to download a form to book tickets for the event, or contact events manager Laurie Marrington at lmarrington@datateam.co.uk.

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