Housewares Business-to-business magazine for housewares retailers and their suppliers
As the Rio 2016 Olympics Games begins, What More UK has revealed that it now exports British-made goods to around one third of the countries taking part – including Brazil itself.
The business sends exports to a total of 67 countries worldwide, including many that will compete in this month’s Olympics such as Madagascar, China, Afghanistan, New Zealand and the US. The latest country to join the list is Guatemala.
The Lancashire-based supplier of plastic housewares, gardening and storage products manufactures and distributes goods from its 500,000sq ft purpose-built facility in Altham.
What More UK makes more than 700 product lines from storage boxes to plant pots, pet beds, washing up bowls, buckets and bins, sold under the Wham brand. It also has an extensive range of bakeware, including enamelware and the PushPan range of silicone sealed bakeware.
Tony Grimshaw OBE, director of What More UK, said: “Our international sales team deserve medals for their sterling efforts to expand our export markets!
“What More didn’t begin exporting products until 2008. To be able to boast an export list as impressive as ours is testament to the hard work of our staff.
“We have been concentrating on the South American market for a few years now. We already export to Brazil and when we attended the International Home + Housewares Show in Chicago earlier this year, we found there was a lot of interest from South American countries in our products.
“We’re delighted to be sending our British-made plastic boxes to Guatemala. Every new country we add to our growing export lists feels like a gold medal win!”
He added: “We’ve found that the ‘Made in Britain’ mark still carries an unwritten guarantee of quality for international markets and our products are serving to strengthen that conviction.”
What More UK director Tony Grimshaw OBE
