Housewares Business-to-business magazine for housewares retailers and their suppliers
What More UK has recruited a new member of staff to focus on bakeware sales to independent cookshops in the south of the UK.
David Brett is What More UK’s new sales representative for the South of England, bringing with him over 20 years of retail and wholesale experience within a family business in Ireland.
With previous roles in kitchenware and catering equipment, he also brings established contacts and is looking forward to developing What More UK’s bakeware customer base.
David commented: “Home baking has changed dramatically in the last decade, on the back of the popularity of ‘The Great British Bake Off’.
“Many home bakers are also using the likes of Pinterest and baking blogs to gather inspiration for their bakes. They strive for perfect results every time and in our PushPan range, we’ve got the products to help achieve them. This award-winning range of loose-bottomed cake tins with silicone seals allows anyone to bake with ease and produce cakes of the highest quality.
“Already I’m finding that our customers – old and new – appreciate the quality, service, professionalism and innovation that What More provides. I’m excited about the new PushPan sizes that we will be showcasing at Spring Fair next month, and to meeting new customers.”
Bakeware has become a key part of What More UK’s business since the plastics homewares manufacturer took the decision to diversify in 2014.
What More UK director Tony Grimshaw OBE said: “Bakeware sales are a key driver of What More’s growth. In late 2016 we enjoyed some of our busiest months on bakeware, securing some significant retail listings.
“This success is having a significant impact on What More’s turnover and undoubtedly justifies our move into bakeware. David’s appointment shows further commitment to our innovations in this area.”
David Brett is What More UK’s new sales representative for the South of England
