What More makes changes at the top

Housewares supplier What More UK has announced a change in directorship.

Operations director Roger Tout will step into a non-executive director role, handing the reins over to former works manager Garry Ireland.

Roger has worked for What More UK since 2000 – one year after the business was founded. In his 16 years as operations director, he has had overall responsibility for the warehousing and despatch of all What More UK orders to customers across the UK and internationally.

At the age of 56, Roger feels the time is right to retire. He said: “It’s time to pass the reins over to a younger man. I’m excited to see the next generation come through. Garry’s promotion to director also sends a message to staff across the organisation that with hard work, they can make it into the top jobs.

“I’ve enjoyed being a part of What More UK’s incredible growth. I’d like to thank all my suppliers and staff for their fantastic support over the last 16 years. I couldn’t have done it without them.”

What More UK director Tony Grimshaw OBE commented: “Roger is not just a brick in the wall that is What More UK; he is part of the foundations.”

Roger will still be available to colleagues for advice and guidance and will attend regular board meetings. He will also continue to offer support to his successor Garry.

After six years with What More UK, Garry is looking forward to taking up his new post in January.

He said: “We have a great team across all departments at What More UK. I’ve worked closely with the link between production and warehouse and, in my new role, I will focus on the link between operations and sales. It’s my goal to help strengthen the team for a successful 2017.

“Of course, I’m only as good as the team that work for me and I thank them for their support. I’d like to think that other staff within our organisation can see how they can build a career from working hard, as I have. I’m delighted that What More UK has believed in me and given me the opportunity.”

During the course of 2016, What More UK has added 66 products to its plastics and homewares ranges and 50 products to its bakeware and Wham Cook ranges. The business has also begun exporting to five new countries including Vietnam and Guatemala, and hopes to extend its reach to a total of 80 countries in the next 12 months.

In the first quarter of 2017, What More UK will attend three housewares trade exhibitions in the UK, Frankfurt and Chicago.

The company is also a finalist in two categories of the Housewares Innovation Awards 2017, which take place on February 6 at The National Motorcycle Museum in Birmingham. The categories are the Bakeware Innovation Award and the Service Award.

What More UK is a leading manufacturer of plastic homewares. The business has a portfolio of more than 700 products comprising plastic housewares, gardening and DIY products sold under the Wham brand.

Having diversified into bakeware in 2014, the company produces a range of Wham Cook non-stick and vitreous enamel bakeware at its purpose-built manufacturing facility in Altham, close to Burnley in Lancashire. It also owns the PushPan brand of bakeware.


L-r: Gary Ireland and Roger Tout

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