What More UK, the UK’s largest manufacturer of plastic housewares, has announced a major investment in a six-month television advertising campaign.
The 30-second commercial features many of the company’s popular products set around the home and garden, and will air from April 4 on a selection of Sky channels.
What More director Tony Grimshaw said the campaign underlined the company’s brand and brand leadership.
“We’ve used broadcast media before for a short campaign, but this is a full six months, with 1,116 exposures on air. If the return on investment is successful, we would look to run more campaigns in the future.”