Wham products reach two-thirds of global population, claims What More

What More UK claims that its Wham plastic homewares brand products are now available to around 4.7 billion people worldwide.

The Philippines recently became the 71st country to which the manufacturer ships its products. Other export markets include Australia, Madagascar, Israel, Canada, China, New Zealand, Brazil and Russia.

Tony Grimshaw OBE, director of Lancashire-based What More UK, said: “It’s staggering to think that our products are now available to around two-thirds of people across the world.

“The growth of our export business is nothing short of phenomenal. What More didn’t begin exporting its products until 2008; to have clocked up global export customers in 71 countries in less than nine years is testament to the hard work of our dedicated international sales team.”

He added: “There’s no doubt that our ‘Made In Britain’ tag is of particular significance to overseas customers. It represents quality, and we work hard to ensure our customer service reinforces that notion.

“As always, we’re appreciative of the support given to us by the Department of International Trade (DIT) North West and the East Lancashire Chamber of Commerce. Their contributions have been invaluable in helping us secure new international markets.”

What More UK’s international success was given a royal seal of approval in 2014 with the Queen’s Award for Enterprise in International Trade.

Earlier this month the company announced that it has been named among the DIT North West’s Export Champions for the fourth consecutive year.

The company makes more than 700 product lines from storage boxes to plant pots, washing up bowls, buckets and bins sold under the Wham brand, at its 500,000sq ft purpose-built facility in Altham, close to Burnley.

The business also has an extensive range of bakeware, including enamelware and the award-winning PushPan range of silicone sealed bakeware.


What More UK director Tony Grimshaw OBE

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