The What More UK team headed to their first show in over 18 months at the Exclusively Housewares Show in London.
Following a 10-week delay to the original event date, the UK’s premier showcase of housewares, tableware and small domestic appliances returned at the Business Design Centre (BDC) on the 24th and 25th August 2021.
With a bumper crowd in attendance, the What More UK exhibition team worked tirelessly preparing and then showcasing a fantastic variety of their homeware and cookware products, with their award-winning Upcycled range, which is produced from 100% recycled household plastic, generating plenty of interest.
New products and extensions to current ranges also drew buyers to the What More UK stand, with excitement hitting peak levels following an 18 month hiatus.
Andy Riley, Sales Director, commented: “The show was very well attended by both National Accounts and independents. Wham products, which included many new ones and extensions to ranges, were very well received and the buzz our team got from actually meeting our customers face-to-face was electric.”
Over 300 brands exhibited at the show in Islington, which includes the very latest on-trend products and many 2021 Christmas gifting collections.
What More UK is one of the largest and housewares manufacturers in the UK. It’s the organisation behind the popular brand Wham, available in every major UK supermarket and a further 1600 independent retailers. They manufacture storage boxes and housewares of all kinds including bakeware, around-the-sink items, products for the home laundry, utility room, and items for the garden such as planters and troughs. What More’s products are all made in East Lancashire and are sold in 76 countries around the world.
More can be seen on their website here: www.whatmoreuk.com