Wayfair to headline BHETA forum

The next retailer networking forum hosted by BHETA (British Home Enhancement Trade Association) will take place at its headquarters in Birmingham on February 26 – and will feature a presentation by online home products retailer Wayfair.

Five of the Wayfair team will attend the event, including senior figures from the company’s headquarters. The presentation will bring BHETA members up to speed on how suppliers can support future developments at Wayfair and further establish trading relationships.

Founded in 2002, Wayfair generated $8.6 billion in net revenue for the 12 months ending September 30 2019 operating in the US and Europe. Its mission is to create the ultimate home goods shopping experience.

Other speakers will include Glynn Jones, deputy agent – West Midlands and Oxfordshire of the Bank of England, who will give an assessment of the outlook for the economy and UK retail, taking into account Brexit developments.

Phil Pond, director of trend forecasting agency Scarlet Opus – which advises many suppliers and retailers in the housewares industry – will provide insights into the issue of sustainability and eco-friendly goods, and how advances in technology have led to innovations in manufacturing processes, material recovery possibilities and product design.

BHETA chief operating officer Will Jones commented: “Retailing continues to move fast, driven by the evolution of different shopping habits, attitudes and beliefs at macro level and ever more advanced technology. This forum will provide BHETA members with a unique insight into the opportunities of trading with a leading online retail brand, as well as valuable pointers about the most important factors for focus in 2020.”

Registration will commence at 9.30am with refreshments provided, including a networking lunch. To attend, register interest with BHETA’s member services manager Nicola Adams Brown on nab@bheta.co.uk.

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