Wayfair.co.uk launches new TV campaign with Lorraine Kelly

Online homeware retailer Wayfair will release its second TV ad campaign starring celebrity Lorraine Kelly on UK screens tomorrow (Wednesday May 2).

The push, which will run throughout the summer, will highlight the brand’s broad range of products.

Wayfair Europe general manager Martin Reiter said: “Lorraine’s warmth, wit and approachability makes her the perfect brand ambassador and we’re very excited to partner with her again.”

The Scottish TV presenter has also collaborated with Wayfair on a ‘Garden Picks’ sale, which launched on Wayfair.co.uk yesterday (Monday April 30).

She said: “Wayfair is my go-to destination for everything from fabulous furniture to gorgeous gardenware. I love that you can snap up stylish pieces for every space on one simple-to-use website. My chosen ‘Garden Picks’ give a sneak peek of some of my favourite finds for a summer of fun in the sun.”

Headquartered in Boston, Massachusetts with operations throughout North America and Europe, Wayfair employs more than 7,700 people and generated $4.7 billion in net revenue for full year 2017.

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