Homeware retailer Wayfair launched a new advertising campaign with ITV host and brand ambassador Lorraine Kelly across the UK this week.
The push, which broke on Monday (March 11), marks Wayfair’s third consecutive year of partnership with Lorraine.
She stars in two TV adverts for the online brand where – with the help of her border terrier, Angus – she ‘brings customers on a journey through Wayfair’s catalogue and variety of styles’. The campaign was developed in-house and runs nationally across the UK, with online, direct mail and social media support.
Wayfair Head of Europe Martin Reiter said: “It’s wonderful to be kicking off our third year of partnering with Lorraine Kelly, whose infectious positivity and charm continues to show shoppers across the UK how Wayfair makes it fun and easy to find exactly what you need for any room in your home.
“Lorraine’s role as brand ambassador has been part of helping many of our UK customers discover Wayfair’s affordable selection and unique product range. Channels such as our TV adverts have been instrumental in driving growth in UK brand awareness, which has quickly risen to over 60%.”
Wayfair offers more than 10 million items across home furnishings, décor, housewares and more. Headquartered in the US and with offices in Berlin, London and Galway, the company employs over 12,100 people, including more than 1,700 in Europe. The company operates in the UK, Germany, Canada and the U.S and generated $6.8 billion in net revenue for full year 2018.
PHOTO: Business Wire