Waitrose’s online sales enjoy “fantastic week”

The half-term holiday, weekend sporting events and spring cleaning drove a strong performance last week (to February 22) for Waitrose, with divisional sales, excluding petrol, increasing by 5.3%.

The grocery chain’s commercial director Mark Williamson said: “Online sales had another fantastic week, up a huge 87.5% on the same time last year, as busy families turned to the internet to order their groceries during the school break.

“Last week was a real feast for sports fans with the Winter Olympics and the third round of the Six Nations Rugby Championship driving sales on. World Beers sales leapt by 12% while fresh pizzas and Indian ready meals really spiced up as sales grew by more than 20% compared to the same period last year.

He added: “Spring cleaning rituals appear to be starting in earnest, resulting in a 10.6% uplift on sales of household cleaning products. Kitchen cleaners saw an 82% increase, cleaning accessories saw a rise of 14.5% week on week and products to spruce up the bathroom went up 43%.”

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