Waitrose trials yoga classes in-store

Waitrose is trialling evening yoga sessions in four branches.

This week, Waitrose shops at Basingstoke in Hampshire and Newbury in Berkshire have been hosting sessions. From this Monday (February 19), customers at the supermarket chain’s Banbury store, which opened in Oxfordshire last month, will also be able to take part.

Waitrose nutrition manager Moira Howie said: “We know that overall well-being is increasingly important to our customers. In addition to eating well they can now relax and enjoy the benefits of yoga in selected Waitrose stores while meeting new people.”

Senior yoga teacher Sam Rao, whose school is running the classes, commented: “My recommendation is to eat well and move well – so yoga in a supermarket could be the perfect balance.”

Classes are suitable for all levels – from beginners to advanced yogis – and cost £7 per session or £35 for six sessions. They are run by local, qualified yoga professionals that are fully-certified to practice and teach yoga. Customers can book online at www.waitrose.co.uk/yoga

The retailer will review whether it introduces yoga evenings to other Waitrose shops once the trial has finished.

Waitrose is also trialling a personal nutritionist service in its Canary Wharf and Kingston-upon-Thames shops, which are designed to provide customers with dietary advice tailored specifically to their individual needs. If the service proves successful, it could be extended to other branches.

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