Waitrose shoppers stock up for the party season

Total sales excluding fuel at Waitrose & Partners were down 2.5% last week (to Saturday December 7) compared with the same week last year.

The supermarket chain’s commercial director Rupert Thomas said: “Good performers included party food and the return of our ‘10 Fine Wines at £10’ promotion. Both proved popular as customers took the opportunity to stock up for the party season.”

He added: “In time for Christmas, we are launching beetroot flavoured Quail eggs. The ‘free to fly’ British Quail eggs are lightly pickled in beetroot, giving them their vibrant purple hue and a subtle beetroot flavour.”


In a Christmas promotion, Waitrose & Partners is offering 10 wines at a special price of £10 in branches to December 17. The wines are a collection of customer favourites, representing a cross-section of regions and styles from around the globe

Check Also

Bira comments on latest Covid guidance for retailers in England

Andrew Goodacre, Bira CEO, met with the Department for Business, Energy & Industrial Strategy (BEIS) …