Waitrose shoppers start September with a health kick

Total sales excluding fuel were down 1% at Waitrose & Partners last week (to Saturday September 7) compared with the same week last year.

The supermarket chain’s finance director Ross Avery commented:As the summer holiday period ended, many customers started their September with a health kick, with sales of ‘free from’ products up by 82% and fresh fruit up by 10%. Pre-packed fish and sushi also enjoyed an increase, rising by 14% and 10% respectively.

“Last Friday, Waitrose & Partners extended its Unpacked test to Cheltenham, which now has a dedicated refillable zone, including dispensers for dried products, frozen pick and mix, coffee, wine, beer, detergent and washing up liquid. Cheltenham is the second shop to feature Unpacked, following its launch in Botley Road, Oxford, in June.”

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