The supermarket chain’s finance director Ross Avery said: “Love was in the air last week as shoppers looked to treat their loved ones, with sales of Valentine’s Day flowers up 14% and Valentine’s Day cards up 15%, while our own-label chocolates were particularly popular.
“Baked goods, including morning goods and hot cross buns were in favour with sales up 19% and 40% respectively as shoppers look forward to Easter.
“Those looking for some inspiration for delicious, easy-to-cook meals, can find our latest Beautifully Simple recipes in-store and online this week. Customers can also enjoy our Spring Kitchen offer, which brings together seasonal ingredients to make your own soups and afternoon tea.”
Heston from Waitrose Simnel Inspired Hot Cross Buns