Waitrose & Partners has reported that total sales excluding fuel were 7.2% higher last week (to Saturday April 13) than the same week last year, although it noted that comparisons continue to be distorted by the different fall of Easter compared with last year.
The supermarket chain’s personnel director Jo Walmsley said: “With Easter weekend in sight, sales of our Easter chocolate ranges were strong for the week, and our chocolate avocado egg and Heston from Waitrose chocolate teapot are proving particularly popular.
“Sales of hot cross buns pushed our bakery sales up by 31% for the week, and lamb sales were 20% higher.”
Jo added: “We saw a boost in wine sales for the week, with many customers taking up our 25% off six bottles offer. Our Prosecco and New Zealand sauvignon blanc ranges were among our top sellers.”
Waitrose 1 Garlic & Herb Crusted Rack of Abervale Lamb