Waitrose shoppers plan for Halloween and Christmas

Total sales excluding fuel were down 0.5% at Waitrose & Parners last week (to Saturday October 20) compared with the same week last year.

Wim Van Aalst, supply chain director of the supermarket retailer, said: “Customers are busy planning for forthcoming seasonal celebrations with Halloween and Christmas grocery sales both up 5% last week, while sales through our food ordering service, Waitrose Entertaining, increased by more than 13%.

“Christmas advent calendar sales are up 12%, stollen sales are up 27%, festive fruit and nut selection sales are up 28%, dates are up 23% and mince pies are up 18% (driven by Waitrose 1 All Butter Mince Pies, which are up 74%).

“Elsewhere, rosé and liqueur sales were both up by 12%, gin sales remain strong (up almost 10%) and speciality beers were up by 33%.

 

Rosé sales were up by 12% at Waitrose & Partners last week

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