Waitrose shoppers opt for Easter roasts and spring cleans

Total sales excluding fuel for Waitrose for last week (to Saturday April 7) were down 16.2% compared with the same week last year.

The supermarket chain’s commercial director Rupert Thomas said: “Comparisons are heavily distorted by the earlier fall of Easter this year, which means that we are comparing six days of trading – with most shops remaining closed on Easter Sunday – with a full week’s trading in 2017.

“A cold, wet week compared with last year saw sales of warming soups increase by 17% and accompaniments to Easter roasts, including gravy and Yorkshire puddings, rise by 7%.

“A ‘spring clean’ promotion proved popular with customers, as sales of laundry and household cleaning products increased by 27% and 26% respectively.”

He added: “This week sees the arrival of Summer Blush strawberries, an exclusive variety grown for Waitrose.”

Waitrose’s Easy Organic Pork Chop Roast


Check Also

IHA elects three housewares executives to board of directors

The International Housewares Association has elected three new directors to the board of directors who …