Total sales excluding fuel for Waitrose were flat last week (to Saturday October 27) compared with the same week last year.
The supermarket chain’s retail director Ben Stimson said: “Halloween celebrations were well underway as shoppers looked to decorate their homes, with sales of Halloween flowers up by 44%.
“Customers have also been tucking into Christmas treats early. Sales of mince pies were up 38% and stollen up 22%, and advent calendars had another strong week with sales up 40%.”
Waitrose Ginger Spiced Mince Pies with All Butter Chocolate Pastry