Waitrose shoppers enjoy a ‘Scrumptious Summer’

Total sales excluding fuel were up 0.5% at Waitrose & Partners last week (to Saturday July 13) compared with the same week last year.

The supermarket chain’s customer director Martin George said: “Our range of Scrumptious Summer products are proving popular with customers, with classic British flavours and products such as meringues being a firm favourite.

“Mediterranean-inspired food also continued to do well, with fish being a star performer over the last week with shellfish sales up 24%.

“Wines also had a strong week – up 5% – as our ‘25% off six bottles’ offer started on Wednesday and continues through into this week, capitalising on the great sporting moments over the weekend.”

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