With last week (to May 17) seeing some of the warmest weather so far this year, sales at grocery chain Waitrose continued strongly with total sales (excluding petrol) up 7% on last year.
Waitrose supply chain director David Jones said the warm spell saw a sharp rise in products associated with sunny weather as customers relaxed outdoors. Many dined alfresco with barbecue meats up by 107%. Wild salmon sales were also a favourite with demand leaping 100%.
Fresh fruit also did well, with demand for strawberries up 90% and 30% more peaches and nectarines sold than the same week last year.
Despite the heat, customers were keeping cool. Soft drinks sales were up 57%, while ice cream saw a 33% rise. Ice cubes saw an 80% uplift on the same time last year.
Demand for beers was up by 25% on last year, with the increasing trend for world beers causing a 65% uplift in this range.
The relaunched Waitrose Cellar wines website also enjoyed a successful first week, with sales up 52% compared to last year. Sales on Waitrose.com were also up by 51.8% year on year.