Waitrose shoppers crave comfort food

Total sales excluding fuel at Waitrose & Partners were down 0.5% last week (to Saturday November 9) compared with the same week last year.

The supermarket chain’s personnel director Jo Walmsley said: “Last week saw a sharp rise in demand for comfort food as temperatures lowered.

“Gravy and stock were up by 7% compared to last year, with speciality veg, pork and poultry also showing strong increases. Waitrose & Partners No. 1 premium ready meals also rose by 4%, and cakes and treat tubs increased by 5%. Entertaining was up by 56%.

“Waitrose also started to sell coffee logs last week, which are made from the grounds of approximately 25 cups of coffee and better for the environment than wood alternatives.”


Waitrose Cranberry Burst Turkey Parcel

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