Waitrose shoppers celebrate Burns Night and start spring cleaning

Total sales for Waitrose last seek (to Saturday January 27) excluding fuel were up 0.7% on the same week last year.

The supermarket chain’s commercial director Rupert Thomas said sales of foods associated with Burns Night – which was celebrated last Thursday (January 25) – rose 18%, with the Scottish savoury delicacy haggis notching up a 35% increase.

He noted: “The trend for vegan and healthy foods continued, with sales of a vegan version of haggis jumping 36%. A gluten-free variety saw a 151% uplift on last year.”

Rupert added: “Shoppers also took advantage of the last week of our Half Price Sale to think ahead to spring cleaning, with household cleaning products up 17%. Sales of de-scalers rose 30%, cloths increased by 17% and mops and buckets jumped 20%.”

Waitrose opened a new branch, in the Oxfordshire market town of Banbury, during the week (https://housewareslive.net/waitrose-opens-its-biggest-oxfordshire-branch-in-banbury/), creating more than 120 jobs.

Haggis bon bons with whisky sauce from Waitrose

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