Waitrose has unveiled a new look – and new Christmas products – for the Heston from Waitrose line.
The range has been relaunched with a new design and 10 new products created in partnership with chef Heston Blumenthal, including a brand new Christmas pudding showstopper, a mince pie with a twist and edible baubles.
Six years ago, the Michelin-starred chef teamed up with the supermarket chain to create a host of products. The range now includes nearly 60 products with new packaging that ‘reflects Heston’s passion for quality ingredients, quintessentially British traditions and curious flavour combinations’.
The quirky illustrations feature fun anthropomorphic characters – animals dressed in human clothing – from a pig in pearls on the bacon rasher pack, to a family of cows on the new ice cream tubs.
Heston Blumenthal said: “I’m thrilled with the outcome of the new range, having spent a lot of time developing the look and feel of the products, making sure they are the best they possibly can be, and going that extra mile to make sure the taste is better than ever.
“As always, I wanted to offer something a little extraordinary to the Heston from Waitrose range, giving that magic twist to a product to make it exceptional. With something for every occasion this Christmas, I hope each product can provoke natural curiosity and spark imagination to make the festive season extra special.”
Waitrose marketing director Rupert Thomas said: “We hope the new range and quirky look will encapsulate the fun we’ve had creating the range with Heston.
“Each and every product is carefully created to deliver truly outstanding taste, as well as bringing an unexpected twist to our favourite dishes, making it easier than ever for customers to experience the very latest in food innovation in their very own kitchen.
“We can’t wait to see what our customers make of these curious new additions, and I’m sure they’ll be a hit this Christmas.”
The new products include:
Persian Christmas Pudding
Following on from the success of the Hidden Orange Christmas pudding, the Persian Christmas Pudding includes apricots, pomegranate liqueur, pistachios, caramelised orange and Middle Eastern spices, with a honey and rose butter centre and copper glitter finish.
The Edibaubles Chocolate Collection
Inspired by Heston’s favourite festive flavours, this collection box of chocolates includes six flavours: gingerbread, stollen, eggnog, chocolate wine, candy cane and Hidden Orange Pudding.
The Ultimate Chocolate Truffle Cake
For an intense chocolate hit in the form of a giant truffle, the Ultimate Chocolate Truffle Cake features layers of chocolate sponge and hazelnut liqueur-flavoured ganache and buttercream.
Spiced Shortcrust Mince Pies with a Lemon Twist
A fruity twist on a classic Christmas treat comes in the form of Heston’s brand new mince pies. A combination of two classics – a spiced shortcrust pastry mince pie and lemony Sussex Pond Pudding – the pies embody Heston’s love of traditional recipes.
Charcoal Smoked Salmon Bagel
A charcoal bagel topped with chia seeds is filled with Heston’s lapsang souchong tea smoked salmon, dill and caraway pickled cucumber, and soft cheese.
Photo credit – Alisa Connan