Supermarket chain Waitrose saw its highest growth rate in a normal trading week for six months last week (to September 20), with sales - excluding petrol - up 8.4%, driven by mild weather and strong promotional activity.

Waitrose posts highest weekly sales growth for six months

Supermarket chain Waitrose saw its highest growth rate in a normal trading week for six months last week (to September 20), with sales – excluding petrol – up 8.4%, driven by mild weather and strong promotional activity.

Waitrose posts highest weekly sales growth for six months

Customers made the most of the Indian summer by enjoying alfresco dining. Sales of barbecue food soared by 65%, while prepacked fish sales increased by 21%. Demand for bottled water and adult soft drinks, such as pressés, also increased, up 27% and 30% respectively. Ice cream sales increased by 29% and held ice creams proved particularly popular, up 40%.

Waitrose personnel director Helen Hyde commented: “As autumn draws nearer, seasonal fruits such as apples are flavour of the month. Bramley apples were up 500% on last week as customers baked comforting pies and crumbles. Sales of organic apples also increased by 10.8% compared to last year.

“The celebration of Organic Month also saw other organic lines performing well. Our customers proved that provenance is still a priority, as organic tomatoes increased by 21.2%. Organic cucumbers and Romano peppers also saw a rise in sales, up 27.5% and 35% respectively.”

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