Waitrose & Partners started exporting to Jordan for the first time on Saturday (November 23). The retailer has reached an agreement with Cozmo, a five-strong supermarket chain in the country’s capital of Amman.
Waitrose said Cozmo, which opened its first store in 2003, is the leading supermarket in Amman, combining a variety of local and imported brands. It is the only UK supermarket brand to be stocked by the chain with customers able to choose from its essential Waitrose and Waitrose Duchy Organic brands, as well as its free-from range.
The shops will offer a wide range of products, including pasta, rice, pasta sauce, dried fruits, bottled sauces, mustards and dressings, biscuits and coffee.
Barry Delehanty, Head of B2B growth & development at Waitrose & Partners, said: “It’s incredibly encouraging that our reputation and the quality of our products continues to grow outside the UK, opening up opportunities with a leading retailer like Cozmo and bringing our brand to a new audience.”
THE Group ceo Imad Bukhari said: “At Cozmo, our customers know that when they walk through the doors they will find the best selection of goods and produce available. We are thrilled to be partnering with Waitrose & Partners, who are renowned for their commitment to providing quality products, to bring the citizens of Jordan this incredible range of top-grade European foods and flavours.”
Waitrose & Partners has 338 shops in England, Scotland, Wales and the Channel Islands. It exports products to more than 50 countries worldwide and has nine shops which operate under licence in the Middle East.