The supermarket chain has teamed up with retail delivery service On the dot to launch ‘Waitrose Rapid Delivery’ in selected London postcodes (SW5, SW6, SW10, WC1, WC2, EC1, CR5 and CR8).
Customers in these areas will be able to choose up to 20 items from more than 1,500 products at rapid.waitrose.com. Before completing their order they will be given the option to receive their shopping within two hours of placing the order or to specify a one-hour time slot on the same day.
There is a £1 minimum spend and a £5 charge will apply for using either service. All products will be hand-picked and prepared for delivery by Waitrose Partners before being collected and delivered by On the dot.
Richard Ambler, head of business development at Waitrose & Partners, said: “Customers increasingly want to buy whatever they want when they want it. For many, we have moved away from the weekly supermarket visit to give us more fluidity with our busy lives and better control against over-buying and waste.”