Retailing at £35, the ‘Language of Love’ bouquet features bright roses in an array of shades chosen to replicate the colours of the rainbow: a symbol often used to represent the LGBT community. Each colour symbolises a different meaning. Pink roses, for example, represent sweetness, grace and gratitude; while orange roses symbolise desire and fascination.
The supermarket chain’s florist Chris Wood commented: “Flowers are for everyone to enjoy, especially on the most romantic day of the year, Valentine’s Day. This year we wanted to offer a wider selection of bouquets that recognises the diversity of our customers and have a choice of flowers that appeals to everyone in love.”
Waitrose is part of the John Lewis Partnership, which has a 700-member strong LGBT network called Pride in the Partnership, open to all employees and contracted staff.
Connor Lennon, a member of the Pride in the Partnership Network, said: “Our aim is to create an environment where everyone feels comfortable to be themselves. It’s great that Waitrose is supporting this with a rainbow bouquet to celebrate diversity – and is looking at ways to ensure we are inclusive as a retailer and finding products that represent this.”