In response to huge customer demand, upmarket grocery chain Waitrose is tripling its current range of baking products.
Waitrose home baking buyer Jo Maclaine said: “We know our customers love to bake, so we’ve created over 100 new products to help everyone, from expert bakers to novices, make the most of their home baked treats.”
The supermarket retailer will introduce the new Waitrose Cooks’ Homebaking range of candles, ingredients and decorations from March 13. Highlights include coffee flavoured chocolate beans, Bronze Crunch (edible bronze sugar pieces) and Heston from Waitrose Popping Candy.
Waitrose’ bakeware and accessories offer includes Waitrose Cooks’ Homebaking Essentials such as cupcake stands, cupcake wraps, cupcake boxes, piping nozzles, piping bags, muffin cases, fairy cake cases, mini loaf cake cases, petit fours cases, cake boards, foil baking trays and jam pot covers.
Also new is the Candy Store range in bright colours and designs. Pieces include cake tins, wood and silicone whisks and spoons, melamine mixing bowls, and silicone measuring spoons.