Housewares Business-to-business magazine for housewares retailers and their suppliers
Waitrose & Partners’ hit Easter treat, the Chocolate Avocado, is making its first appearance at Christmas this year, with the sell-out confection being given a sparkly seasonal makeover.
The Chocolate Avocado became the supermarket chain’s fastest selling own-brand Easter egg ever in 2018. Although the sweet treat is shaped like an avocado, it’s 100% chocolate with no avocado flavouring. The shell and stone are made using 70% cocoa with a caramel flavour white chocolate middle.
The chocolate version of the fruit will sport a golden glow this Christmas. The ‘flesh’ has been created using a caramel white chocolate, giving a creamy flavour to complement the dark chocolate shell. For the finishing touch, the avocado has been sprinkled with a golden shimmer.
Waitrose product developer Kate Kind said: “Some people enjoy avocado for breakfast on Christmas morning, but this one is an extra special sweet treat for the big day. We predict that grown up confectionery will be a big trend for the festive season, so it seems the perfect time to introduce a new addition to our Christmas selection.
“Our customers love all things avocado, but our Chocolate Avocado proved so popular that we decided to create this special version with added sparkle just for avo-lovers this festive season.”
Waitrose & Partner’s Golden Chocolate Avocado will be available in Waitrose shops and on Waitrose.com this Christmas priced at £9 for 250g.
