Waitrose launches Gin O’Clock experience

A new gin tasting experience is available from Waitrose & Partners for shoppers to enjoy five different gins without leaving their homes.

‘Gin O’Clock’ is a two hour session led by one of the supermarket chain’s specialists, either hosted at home, or in hired accommodation, an office or event space. The tasting includes five types of gin, including a pink pepper and sloe gin, paired with a variety of Fever-Tree tonics.

The retailer claims the experience will ‘take you through the fascinating history of gin and demonstrate the art behind getting the perfect blend of botanicals using a pestle and mortar. You will also learn how to make the perfect G&T’.

All the gins will be served straight initially, so guests can appreciate the aromas, before being served with a splash of tonic. After the tasting, any remaining gin will be left for participants to enjoy and each will receive their own Fever-Tree Dartington crystal glass.

The service is available across the majority of Britain and bookings can be made from May 1, with pre-booking available now. The experience is priced at £400 and can be for 6-10 people.

Andrew Riding, drinks experience manager at Waitrose Wine Tasting at Home said: “The Waitrose Wine Tasting at Home Gin O’Clock experience is a fun and relaxed way for you and your guests to find out more about various gin flavour profiles. From knowing how much ice to use, to which glass choice is best, our experience will help hone your gin and tonic making skills.

“Britain is having a great love affair with gin at the moment and we are excited to either teach fans more about their favourite drink or introduce the world of gin to newcomers.”

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