Waitrose launches Christmas ad campaign

Waitrose has revealed details of its 2015 Christmas advertising campaign, which is themed around moments that make the festive season special.

A 60-second advert launched on the supermarket retailer’s social media channels and waitrose.com yesterday (Wednesday November 4) and will feature on TV for the first time on Sunday November 8. It follows a teaser campaign which launches today (Thursday November 5).

With the tagline ‘Whatever makes your Christmas, make it with Waitrose’, the advert is set to the 1948 jazz classic ‘Everybody Eats When they Come to my House’ by Cab Calloway. It features a series of stories showing these moments and the role that food can often play.

Waitrose marketing director Rupert Thomas said: “We celebrate with food, we unwind with food, and we get to know each other with food. Delicious things to eat make the moments that matter even more memorable, especially at Christmas.”

The advert features some of the grocery chain’s suppliers who help demonstrate the care taken in producing food for Christmas, such as the producer of Waitrose’s cave-aged cheddar from Wookey Hole and the Waitrose farm in Leckford, where candles are lit at night to protect vines from the cold weather.

There is also a cameo appearance from chef Heston Blumenthal as he adds the final touch to his Chocolate Bucks Fizz Swirl, which will be available in Waitrose branches during the festive period.

This is the first Christmas advert made for Waitrose by agency adam&eve DDB, which is also responsible for creating advertising for John Lewis. Richard Brim, executive creative director of adam&eve DDB said: “Our advert for Waitrose celebrates all those little moments that make Christmas, Christmas… and nine out of ten times, it’s all about the food.”

Throughout November and December Waitrose will be celebrating moments that symbolise Christmas on its social channels. On Facebook, Twitter and Instagram, Waitrose will be encouraging people to share what really #MakesChristmas for them; whether it’s the first mince pie of the year, decorating the Christmas tree with the family or sitting down to dinner on Christmas Day. For sharing these moments, one winner will receive a prize of the ‘ultimate Christmas dinner’ for 12 people with all the trimmings including food from Waitrose Entertaining, wines from Waitrose Cellar and both dinnerware and tableware from the recently launched WaitroseKitchen.com. More information can be found at waitrose.com/makeschristmas from Monday November 9.

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