Waitrose join forces with Channel 4 for new cookery show

Channel 4, in partnership with Waitrose, has commissioned a new live Saturday morning lifestyle and cookery programme called ‘Weekend Kitchen with Waitrose’, presented by Lisa Snowdon and Steve Jones.

Waitrose join forces with Channel 4 for new cookery show

The series, whiches launches on next Saturday (April 26) at 9am, is produced bySpun Gold TV and reflects the style of the supermarket’s free weekly newspaper ‘Waitrose Weekend’, with content including entertainment, lifestyle, culture and food.

The show will feature well known chefs including Heston Blumenthal, Raymond Blanc, Michel Roux Jnr and Angela Hartnett. Each week one of them will be cooking seasonal recipes using selected Waitrose ingredients live on set in a family-style kitchen while Lisa and Steve chat with celebrity guests.

Viewers will be encouraged to interact with the show online via channel4.com/weekendkitchen and across social media channels including Twitter and Facebook.

The programme will also be supported by Waitrose in-store promotion, direct marketing to myWaitrose customers as well as editorial support from Waitrose publications ‘Waitrose Weekend’ and magazine ‘Waitrose Kitchen’.

Waitrose head of marketing communications Rupert Ellwood said: “This is a first for Waitrose and we are very excited to be working with Channel 4 to broadcast a weekend show that will offer viewers something new on a Saturday morning. Like our weekly magazine ‘Waitrose Weekend’, we hope the show gives the best advice, ideas and inspiration for making the most of your family time.”

Channel 4 head of daytime David Sayer said: “Steve and Lisa are the perfect pairing to present the show’s unique combination of celebrity chat, seasonal cooking and tips on how to entertain. It’s a great fit for Channel 4’s schedule and will help our viewers make the most of their weekends.”

Check Also

EPE International celebrates 20th anniversary

EPE International Ltd is celebrating its 20th anniversary. Currently based in Bradford and with a …