Waitrose extends Rapid Delivery trial outside London

Waitrose & Partners is to extend its Waitrose Rapid Delivery trial outside London for the first time following its success in the capital.

The service, which enables customers to have up to 25 grocery items from a choice of more than 2,000 products listed at rapid.waitrose.com delivered to their home or office within two hours or less or on the same day, will be available in Bath and Hove from the July 8 and July 15 respectively.

The supermarket chain is also adding 58 London postcodes in areas, including Battersea, High Street Kensington, Bayswater, Victoria and Kingston.

Waitrose Rapid Delivery launched in September 2018 after the grocery multiple teamed up with retail delivery service On the dot. Customers are given the option to receive their shopping within two hours of placing the order or to specify a one-hour time slot on the same day. There is a £10 minimum spend and a £5 charge applies for using either service.  All products are hand–picked and prepared for delivery by Waitrose staff before being collected and delivered by On the dot.

Since the launch, the retailer has increased the number of postcodes it is available in from eight to 98, giving it the potential to reach up to 1.2 million households, and average weekly orders have doubled.

Earlier this year, Waitrose announced that it had added freshly made sushi to the range of products available through the service to become the only national supermarket to currently offer made-to-order sushi with same-day delivery.

Nicola Waller, head of business development at Waitrose & Partners, said: “Waitrose Rapid Delivery has had a really encouraging start, allowing us to provide even greater convenience and flexibility to work around shoppers’ busy lifestyles.  There are a growing number of customers who want to get their shopping as and when they want it, which gives us a great opportunity to continue testing the appetite for the service in new locations both inside and outside of London.”

Santosh Sahu, ceo of On the dot, added: “The huge popularity and take-up of the service echoes what we’re seeing across the grocery market – rapid and convenient delivery has become a key pillar in a shopper’s experience of a brand. Shoppers now expect a range of delivery options at the checkout – retailers like Waitrose recognise this and are always looking for new ways to make it easier to shop with them.”


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