Jo Walmsley, personnel director of the supermarket chain, said: “Customers turned to cooler weather options as the summer sunshine begins to wane. Sales of slow-cooked meat dishes rose by 14% and Italian ready meals [which are part of Waitrose’s Taste of Italy promotion, with 20% off selected Italian food] increased by 18%.
“Vegan products continue to thrive as sales rose by 70%, with dairy-free drinks also seeing strong sales, up 31%.”
Jo added: “The cheese counter was a destination for shoppers last week, with sales up 9.5%, and World Deli (a range of sharing dishes from around the globe) saw a sales increase of 11%.”
Waitrose’s World Deli range