US-based high-performance blender manufacturer Vitamix has been commemorating its 95th anniversary at German trade show Ambiente, which runs in Frankfurt until tomorrow (Tuesday February 16).
German TV chef Klaus Velten (pictured) has been hosting live cooking shows and creating recipes for the Vitamix Professional Series 750 on the stand in Hall 3.1 at booth E 30. Visitors have also enjoyed additional demonstrations and recipe samplings with Vitamix chefs.
Vitamix is focusing on new marketing activities throughout 2016 including shop-in-shop systems, visual merchandising material and window design concepts. Trade partners will benefit from additional extensive merchandising material, such as brand brochures and decoration concepts.
German TV chef Klaus Velten