Premium tableware supplier Villeroy & Boch is to streamline its operation, but has promised that it will not be shifting its main production out of Europe, despite the tough trading conditions.

Villeroy & Boch promises long-term commitment to European manufacturing

Premium tableware supplier Villeroy & Boch is to streamline its operation, but has promised that it will not be shifting its main production out of Europe, despite the tough trading conditions.

Villeroy & Boch promises long-term commitment to European manufacturing

The company has confirmed a continued commitment to manufacturing in Germany, although it says it will implement a series of cost-cutting measures which will include a reduction of 900 staff worldwide from the current 9,250.

The cost-reduction programme will be implemented over the next three years, focusing on consolidating fields of specialisation at particular sites and continuing to automate production processes. This will entail phasing out of tableware production at the company’s Luxembourg and Mettlach plants, with future production centred on the Merzig and Torgau facilities in Germany.

Patrick Heeley, managing director of Villeroy & Boch Tableware in the UK, said: “Villeroy & Boch Tableware will continue to be produced predominantly in Europe despite the economic downturn. We’re dedicated to providing products of an exceptional standard and are therefore committed to protecting and preserving our European heritage.

“Nevertheless, the business climate is challenging, and our industry has seen more than its fair share of casualties. The streamlining programme was a necessary decision, which was made to protect the company now and into the future.”

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