The VillaWare blender has won the right to feature the Good Housekeeping Institute’s accreditation stamp.
The prestigious logo will now be appearing on packaging, advertising and point-of-sale material, and on the VillaWare website.
The GHI tests a number of products every year, which have to pass a series of stringent consumer quality assessments by a team of researchers if they are to receive accreditation.
The VillaWare blender, from Jarden Consumer Solutions, is made from single die-cast metal and features a 2 litre square jar in Thermoshock resistant glass, enabling the user to go from blending hot liquids to iced water in seconds.
The company also says the blade design of the blender, which retails at around £149.99, is powerful enough to blend the toughest ingredients.
Recent research showed that 80% of consumers associate GHI accreditation with quality and that 71% associate Good Housekeeping with the phrase “tried, tested, trusted”. Ninety-one per cent of consumers would be likely to buy a GHI-accredited item rather than a similar product without it.