Home cleaning brand Vileda will unveil a £1 million TV ad campaign this month.
The 20-second advert will focus on Vileda’s new XL SuperMocio 3 Action Mop (RRP £6.49) and Bucket and Wringer (RRP £6.49).
A six-week TV advertising push will run across 500 national and digital channels in the UK from February 10 to March 26, supported by digital, social and PR activity.
Vileda trade marketing manager Emma Littlewood said: “Our new XL SuperMocio 3 Action Mop and Bucket and Wringer offers real innovation and this new campaign is designed to communicate the significant benefits of the product.”
She said the mop boasts 25% extra contact with the floor for improved cleaning power, while the bucket has a new two-force wringer for wringing with less effort.