Housewares Business-to-business magazine for housewares retailers and their suppliers
Vileda has teamed up with Breakthrough Breast Cancer for Breast Cancer Awareness Month in October to launch a limited-edition pink SuperMocio mop.
Aiming to raise over £60,000 for the charity, the company has pledged 50p from the sale of each mop to raise funds for Breakthrough’s research, campaigning and education work.
The limited run of 125,000 mops will be available nationwide throughout October. Point-of-sale material to support the mop will include promotional shippers and product tags, and the product will also incorporate a removable card for consumers to keep, featuring key breast cancer statistics and Breakthrough’s breast awareness message, TLC.
The pink SuperMocio is being stocked by Tesco, Sainsbury’s, Morrisons, Homebase, B&Q and Woolworths and sells at £6.29.
