Dunelm says it is “growing substantially more quickly than the market” as it reveals a 25.5% rise in turnover.

Value range helps Dunelm achieve 25.5% sales rise

Dunelm says it is “growing substantially more quickly than the market” as it reveals a 25.5% rise in turnover.

Value range helps Dunelm achieve 25.5% sales rise

In the first 17 weeks of the specialist homewares retailer’s new financial year, sales rose to £154.7m, with like-for-like sales up 15.1%. It also increased market share.

Chief executive Will Adderley said: “Despite the continuing uncertainty about economic recovery, our sales performance has held up more strongly than was anticipated.

“We believe that we are growing substantially more quickly than the market, reflecting the appeal of our Simply Value For Money proposition.”

He added that the group was well positioned to achieve first-half sales and profits comfortably ahead of previous expectations.

Dunelm is looking to open 12 more stores in the current financial year.

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